Metrolink launches survey to boost millennial ridership

As part of its effort to attract millennial riders, Metrolink has begun conducting a new online survey of Southern California college and university students.

The survey asks questions that gauge how students get to school, work and other destinations. It also asks what features would make public transit a better commuting option.

"Unlike other generations, millennials drive less and are multimodal, relying on a variety of transit modes including bicycling, ridesharing apps and public transit, according to a study by the American Public Transportation Association," Metrolink officials said in a press release.

Students from California State University, Los Angeles are assisting Metrolink with survey outreach. Data will be shared with policymakers who govern Metrolink and other public transit agencies.

As an incentive for completing the survey, Metrolink offers students a chance to enter a prize drawing.