The Industrial Internet of Things (IIoT) isn’t just about gathering information from various sources and data streams, and then using those analyses to drive efficiencies and/or better manage operations. It’s also about using data to predict new market opportunities and build new business.
In a report titled “Driving Unconventional Growth through the Industrial Internet of Things,” Accenture officials note that in addition to tapping IIoT to boost operational efficiency, industrial companies such as railroads and many of the shippers they serve also “can benefit greatly by seeing it as a tool for finding growth in unexpected opportunities.”
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